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Quite simply,
Jill made
me a
better CEO.
– CEO, Financial Services
Euda Prioritize was founded by Jill Urbanoski, whose career includes senior leadership roles such as Chief of Staff to a CEO, non-profit founder and executive director, and senior HR leader.
This experience provides a rare vantage point: a deep understanding of how leadership teams function in practice and how human and organizational complexity shape prioritization and execution.
Jill brings rigor, judgment, and humanity to leadership teams working through complex decisions, helping them establish focus that actually holds.
Our Focus
We work with CEOs and leadership teams at moments where focus, decision quality, and execution risk are tightly linked.Our work centers on:clarifying what truly matters mostmaking tradeoffs explicit rather than implicitimproving decision quality under pressureensuring priorities actually hold over timeThe result is greater focus, fewer bottlenecks, and more confidence that strategic intent will translate into real outcomes.
Our Approach
Our approach sits at the intersection of strategy, prioritization, and human behavior.Rather than adding frameworks or initiatives, we focus on:how decisions actually get madehow priorities compete for attention and resourceshow human dynamics shape executionThis allows leaders to reduce execution risk without adding unnecessary complexity.
As organizations grow or change, focus becomes harder to sustain. Not because leaders lack capability, but because priorities multiply, tradeoffs remain implicit, and decisions are shaped by human dynamics as much as logic.
Execution doesn’t break down on paper. It breaks down in real systems, under pressure. Euda Prioritize exists to reduce execution risk by making prioritization explicit, shared, and realistic, so strategy holds when it matters most.
euda: [yoo-duh] noun, short for eudaemonia, meaning human flourishing (Greek)
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